Targeting

  • Users Only Care About 20% of Your Application
    • Users typically only utilize about 20% of an application's features, and this 20% varies from user to user.
    • Software often becomes bloated with features that most users don't need, leading to frustration and resentment.
    • VS Code, Slack, and Discord exemplify platforms that provide a foundation for users to customize their experience.
    • Accepting that users will only partially care about your software can lead to more focused and satisfying product development.
    • Embracing the idea that software will be used in unexpected ways can lead to innovative and user-centric design.

Children
  1. Selling to Carol: Why targeting an ICP brings 10x more customers than you expected