How startups beat incumbents

https://longform.asmartbear.com/startup-beats-incumbent/

Startups can beat incumbents by doing things the incumbent cannot or will not do, such as taking on higher risk, targeting smaller niches, and leveraging new technologies.
Incumbents struggle with scale - the more customers they have, the harder it is to innovate and make changes to their products and services. This gives startups an advantage.
Startups can often ignore regulations and laws that incumbents must follow, allowing them to move faster and take more risks.
Incumbents require a high return on investment to justify new initiatives, whereas startups can target smaller opportunities that may not meet the incumbent's materiality thresholds.
Startups can leverage new technologies that incumbents are hesitant to adopt due to the risks and challenges of integrating them at scale.
Startups can provide better, more personalized customer support than large incumbents, fostering loyalty and advocacy.
Startups can focus on specific customer segments and needs that incumbents overlook or cannot efficiently serve.
Incumbents are constrained by their existing business models and assets, making it difficult for them to compete with lean, agile startups.
Startups should target non-zero-sum marketing channels that incumbents cannot easily dominate, rather than competing head-to-head.
Startups can be "worse but unique" - providing a more limited but differentiated product at a lower cost compared to the incumbent's comprehensive offering.

https://secretive-snowstorm-1b6.notion.site/How-startups-beat-incumbents-a4cf3c5ad7034f6992398bb814d27da0